Google is in the headlines because as of past thursday their new privacy policies kicked in, which in a nut shell claim to be aimed at offering a better experience to the user by suggesting relevant ads and interesting videos, for example, based in their searches, visited websites, etc. While one could see the advantage of this, many question what would happen if this sort of information fell in the wrong hands. Others ask why is there no way to opt-out of this tracking, which is active whenever someone's logged into any of the many services Google offers, including Gmail, YouTube and Google+. The reality is that this sort of data has always been collected and used to show advertisements (how else would a company who spends millions in infrastructure and offers mostly free services to the public make money?), and the only change is that instead of having around 60 privacy policies for each of their services, they have a unified one to better understand their target audiences and market their ads better. If you're concerned about what's being gathered, click on this link and find out, by accessing the Google dashboard.
|Tracking data from an iPhone|
Whatever these two giants will do to counter the accusations, only one thing is clear: as our lives get more and more digital, our privacy disappears slowly but steadily.